THiS Group will support the Swedish Surfing Association and the Swedish Surfing National Team through its own Sureka® solution that includes stevia and other plant-based ingredients for sugar reduction.

– I am happy that we have come to an agreement and that together we can create value for a better society and a better planet. Together we can create the beautiful butterfly effect, says Peter Klang, board of directors' member of the Swedish Surfing Association.

– Being a proud sponsor of the Swedish Surfing Association enables THiS Group and Sureka's® visual appearance globally. Sureka's® sugar replacement solution has been developed over decades and now is the time to launch Sureka®, both nationally and internationally. Therefore, the collaboration with the Swedish Surfing Association is the right way to go, says Ali Farmandeh, CEO of THiS Group.

For more information visit:
Swedish Surfing Federation:
THiS Group: