THiS Less-is-more Group announces results of rights issue
The subscription summary of the rights issue of units, consisting of shares and warrants, which was announced on June 20, 2023, and closed on July 10, 2023 (“Rights Issue”) in THiS Less-is-more Group AB (publ) (“THiS Group” or “the Company”), shows that 856,011 units were subscribed. The Rights Issue has provided THiS Group with approximately 3 million SEK.
Read moreLetter from the CEO June 2023
Dear shareholders, I would like to begin this letter by expressing my gratitude for the support and trust that myself and THiS Group have received recently. In this CEO letter, I want to update you on recent developments and share what has been happening. Regarding the stock market listing, the Board is aware that the […]
Read morePosterton restructures its management to focus on the B2B segment
Posterton AB (“Posterton”), a wholly-owned subsidiary of THiS Less-is-more Group AB (publ) (“THiS Group”), is undergoing changes in its management structure to strengthen its position in the B2B segment. As part of this strategic realignment, Posterton’s CEO and founder, Mattias Skog, will be stepping down.
Read moreTHiS Group AB acquires Digitrust AB – experts in digitalization

THiS Less-is-more Group AB (publ) (“THiS Group”) is acquiring all shares in Digitrust AB (“Digitrust”). The purchase price amounts to SEK 28 million and will be paid with newly issued shares in THiS Group at a value of SEK 7.4 per share. Digitrust are experts in digitalization in the categories of health, well-being, and lifestyle and specialize in creating the link between business and digital platforms/IT systems. The company aims to create better use of information/data to increase revenue and profit. By making better and faster decisions in a controlled and flexible environment, the company also contributes to increased performance/efficiency for companies and organizations.
Read moreLetter from the CEO, March 2023
I hope this letter finds you in good health and high spirits. As always, I want to start by thanking you for your trust and commitment to THiS Group. We are extremely grateful that you have chosen to invest in our company, and we are doing everything we can to live up to your expectations. […]
Read moreTHiS Less-is-more Group AB (publ) acquires Posterton AB
The investment company THiS Less-is-More Group AB (publ) (“THiS Group”) has today signed a binding agreement to acquire all shares in Posterton AB (“Posterton”). The purchase price amounts to SEK 65 million plus additional cash, which is paid via a non-cash issue of B shares, based on a share price of SEK 7.4 per share.
Read moreTHiS Group and Shanghai Foreign Trade Enterprises have entered into cooperation
THiS Less-is-more Group AB (publ) (“THiS Group”) and Shanghai Foreign Trade Enterprises Co. Ltd. (“SFTE”) have jointly entered into a long-term and sustainable collaboration.
Read moreLetter from the CEO December 2022

The year is slowly but surely coming to an end and we are about to end an intense and successful business year, despite the negative macro events that have characterized 2022. The last month has also continued to be intense where we had events together with Söderberg & Partners, launched the Sureka chocolate and built a sales force for Karuu in Europe.
Read moreLetter from the CEO October 2022
The autumn continues to be characterized by a shaky existence on the financial markets in the form of continued rising inflation in combination with interest rate increases and higher electricity prices. Our capital acquisition process has, as a result of the world situation, dragged on and it is considerably tougher to raise capital today. We continue to meet with investors and the board has recently decided to lower the valuation of THiS Group to SEK 150 million, so that we can succeed in raising the capital we need. During the last board meeting, on 20 October 2022, the budget for 2022/2023 was revised based on the financial situation. The valuation is now in line with the new budget and the strategy we will work from in the future.
Read moreLetter from the CEO THiS Group august 2022
A lot has happened during the summer, which also resulted in it being a while since you received an CEO-update regarding the activities of the business. During the summer, I, Ali Farmandeh, have been appointed president and CEO of THiS Group, a task that I am proud and grateful for. During the summer, I, together with colleagues and partners, have ensured that we are fully charged for an intense and eventful autumn. I share Lucy’s vision for the company to 100 percent and I look forward to leading the company towards further growth and creating shareholder value for all shareholders
Read moreTHiS Group has signed a sponsorship agreement with the Swedish Surfing Association

THiS Less-is-more Group AB (“THiS Group”) has signed a sponsorship agreement with the Swedish Surfing Association. Through the sponsorship agreement, THiS Group will play an important role for the Swedish Surfing National Team in their journey towards the European Championship in Denmark in 2022 as well as the World Surfing Games in El Salvador in 2023 and the Olympics in France in 2024.
Read moreTHiS Group extends the subscription period in the ongoing share issuing process until September 1, 2022
The Board of Directors of THiS Less-is-more Group AB (publ) (“THiS” or the “Company”) has today decided that the subscription period for the share issuing process (the “Offer”) that the Company announced in a press release on March 31, 2022, is further extended to September 1, 2022.
Read moreAli Farmandeh new Chief Executive Officer of THiS Group
Ali Farmandeh has been appointed new CEO of THiS Group. For the past 20 years, Ali has worked in senior positions with the development of international business and organizations.
Read moreLetter from the CEO THiS Group March 2022

We are currently in an expansive phase where several of us work in principle 24/7 to accelerate growth and at the same time prepare ourselves with everything legal before the IPO. Every day I get calls from investors who are interested in our business and our future. Talking about our vision with you, which means […]
Read moreThe Board of THiS Group decides on a private placement to strengthen the brand and accelerate growth prior to listing
The Board of Directors of THiS Less-is-more Group AB (publ) (“THiS Group” or “the Company”) has today, with the support of authorization from the Extraordinary General Meeting on November 12, 2021, decided on a directed equity issue of a maximum of 6,818,181 ordinary shares, with deviation from the shareholders’ preferential rights, which means an increase […]
Read moreLetter from the CEO – february 2022

Soon the spring is here and then the first butterflies of the season will appear. THiS’s logotype symbolizes a living and “sustainable” butterfly with two wings consisting of “health and wealth”. What distinguishes our brand from the image of an “ordinary” butterfly is the dot below the butterfly. It stands for the original ideas that […]
Read moreLetter from the CEO – january 2022

Dear shareholders, customers, suppliers and THiS-stakeholders, It is great to be able to look back on 2021, where the autumn in particular was intense and dynamic for the roll-out of THiS – The Health innovation System plan. Now we have put a solid organizational structure and recharged the batteries in the organization, and we are […]
Read more